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Free Assessment

Free Practice Presentation Audit

What’s Your Patient First Impression Score?

Patients form an opinion of your practice within seconds of walking through the door.

Before treatment begins, they’re already reading your team presentation, your dental practice branding, and whether the overall image matches the experience you’re promising.

Answer 17 quick questions to discover your Patient First Impression Score, a personalised assessment of how your private dental practice or aesthetic clinic presents itself to patients. Takes under five minutes, with practical recommendations you can act on immediately.

Takes under 5 minutes Free, no email required Personalised score

What patients notice in the first 30 seconds

Answer honestly. This is a diagnostic, not a test.

<5Minutes
4Areas
100Point Score
17Questions

No email needed to see your score.

Common questions

How long does the assessment take?
Under five minutes. There are 17 questions, one per screen, and most people finish in about five. You can go back and change an answer at any point before you see your score.
Is it really free?
Yes, completely. There's no charge, no trial, and no account to create. Your score appears on screen as soon as you finish the last question.
Will I be added to a mailing list?
Only if you choose to be. Your score is shown on screen without asking for anything. If you'd like a copy emailed to you, there's an optional field at the end, and you can unsubscribe from any email we send.
Who is this assessment for?
Practice owners and practice managers at private dental practices and aesthetic clinics in the UK. It assumes you have a patient-facing team of at least two or three people, and some say over how they present.
How is the score calculated?
Each question carries a weighting based on how much patients tend to notice it. The 17 questions total 100 points across four areas: team presentation (35%), patient journey (20%), brand consistency (20%) and operational excellence (25%). Partial answers earn partial credit rather than nothing, so the score reflects where you actually are.
Do you store my answers?
No. The assessment runs entirely in your browser and your answers aren't sent anywhere. If you ask us to email your results, we receive your email address and your score summary, nothing more. See our privacy policy.
What should I do with a low score?
Treat it as a starting point rather than a verdict. Most practices score lowest on operational excellence, on things like new-starter turnaround and documented processes. Those are usually the quickest to fix. Your results list the specific gaps in priority order.